Understanding The Different Types Of E-commerce Business Models
The pandemic affected the sell productivity of many businesses. But it also gave a major boost to several online stores. Since 2020, the graph of people shopping online has gone up.
More and more businesses are looking forward to establishing their online presence. So, understanding different types of e-commerce business models becomes essential.
Here, we will discuss the top e-commerce business models that you can use. But first, let us understand more about these models.
What Are E-Commerce Business Models?
E-commerce business models refer to the different strategies that online businesses use. These models help online businesses generate revenue and profit on digital platforms.
E-Commerce Business Models - Facts
Here are some facts about e-commerce business models.
- Business Framework :
These models provide a framework for businesses. This framework can help them structure their online operations. - Revenue Streams :
E-commerce business models also help define their revenue streams. - Goal-Based :
Every e-commerce model has advantages and disadvantages. Businesses can choose to use a model based on their goals. - Business’s Success :
These models can play a crucial role in the success of an online business. They help in defining the revenue streams and the business’s profit-earning capacity.
Types Of E-Commerce Business Models
Let us move on to understanding the different types of e-commerce business models.
Business-To-Consumer (B2C)
The B2C model focuses on selling products or services to individual customers. Businesses have a website or an online store where customers can browse and purchase products.
Business-To-Consumer (B2C) Facts
Here are some facts about business to consumer model.
- Wide Range Of Products :
B2C businesses offer a wide range of products. These include clothes, electronics, beauty products, household items, and groceries. - Popular Among Retailers :
This model is popular among retailers who want to reach a wider audience. Businesses can offer their products to customers who prefer shopping online. - Comfortable Shopping Experience :
Such a model can allow customers to shop from the comfort of their homes. - Examples :
Examples of B2C companies include Amazon, Walmart, and Zara.
Business-To-Business (B2B)
In this model, a business sells products or services to other businesses. The business has another business as its customer base.
Business-To-Business (B2B) Facts
The following points highlight more about the B2B model.
- Huge Transactions :
B2B transactions involve larger quantities of products or services. - Serves Needs Of Other Businesses :
They serve the needs of other businesses. These platforms often provide features like bulk pricing and custom quotes. - Enterprise Resource Planning:
They also make integrating with enterprise resource planning systems easy. - Customized Services :
B2B can offer business customers customized services. - Custom Quotes :
They can provide businesses with custom quotes and pricing. Customers can also get volume discounts. - Examples :
Examples of B2B businesses include wholesale suppliers, office suppliers, and software providers.
Consumer-To-Consumer (C2C)
The C2C business model involves transactions between consumers. They use an online platform to conduct such transactions.
Consumer-To-Consumer (C2C) Facts
Some facts about this model are as follows.
- Online Buying And Selling :
Individuals can offer their used products for sale to others through online marketplaces. - Sell Used Goods :
C2C platforms offer individuals a way to make money from goods they no longer need. They can earn by selling goods that are usable but have no use for them. - Low-Priced Products:
This business model can give others the opportunity to get products at a lower price. It costs them less than they would have to pay in traditional retail stores. - Examples :
Examples of C2C platforms include eBay, Craigslist, and Facebook Marketplace.
Consumer-To-Business (C2B)
Consumer to business helps individuals offer their services to businesses. In the C2B model, individual consumers act as suppliers. They offer their products or services to businesses looking to buy them.
Consumer-To-Business (C2B) Facts
Some points about C2B are as follows.
- Different From Traditional Business :
The C2B model is different from the traditional B2C model. In the traditional business model, businesses sell products or services to consumers. - Best For Freelancers :
C2B e-commerce platforms cater to freelancers, independent contractors, and small business owners. - Helps Offer Specialized Services :
This model can be helpful for individuals who offer specialized services. Such services include web design, copywriting, or graphic design. - Hiring As Per Needed:
Businesses can hire them on a project-by-project basis. - Helpful For Selling Unique Items :
C2B e-commerce platforms are also helpful for individuals with unique items. Sometimes, businesses show an interest in purchasing them. - Examples :
Examples of C2B platforms are Upwork, Freelancer, and Fiverr.
Direct-To-Consumer (DTC)
A DTC business model sells to consumers through its own online store. There is no involvement of intermediaries such as wholesalers or retailers.
The DTC business model might seem like the B2C model. But, the way in which products get offered is different.
In a B2C model, businesses sell products or services to consumers. The selling can take place through retail stores. It can also use online marketplaces or other intermediaries.
But, a DTC model involves selling to consumers through the company’s own online store. There is no involvement of intermediaries in a DTC model.
Direct-To-Consumer (DTC) Facts
Some information about this model is as follows.
- Control Over Production :
In a DTC model, the company has complete control over production. - Marketing And Distribution Control :
It also controls the marketing and distribution of its products or services. - Lower Cost :
The company can even offer them at a lower cost to consumers than traditional retail stores. - Specialized Products :
Companies using this model can offer a narrow range of specialized products or services. Usually, they are for a specific target audience. - Examples :
Examples of DTC companies include Warby Parker, Casper, and Dollar Shave Club. Affiliate marketing is also an example of this model.
Business-To-Government (B2G)
This e-commerce model helps businesses sell products or services to a government agency. It can include selling goods such as office supplies or equipment.
Business-To-Government (B2G) Facts
Some facts about the B2G model are as follows.
- Bid On Contracts :
In a B2G model, businesses bid on contracts or projects put out by government agencies. - Businesses Should Match Requirements :
Such businesses should also meet specific requirements set by the government. Businesses get these contracts through a competitive bidding process. - Government Selection:
The government agency selects the most suitable proposal. - Helpful in Public Sector :
B2G e-commerce is helpful in areas such as healthcare, defense, and infrastructure development. Sometimes, businesses show an interest in purchasing them.
Business-To-Business-To-Consumer (B2B2C)
It is an e-commerce model in which a business sells to another business. The business, in turn, sells those products or services to the end consumer.
So the business acts as an intermediary or reseller. It helps in connecting the original seller and the end consumer.
For example, a manufacturer of electronic products may sell goods to a retailer. He would then sells those products to individual consumers. In this case, the retailer is the intermediary.
Business-To-Business-To-Consumer (B2B2C) Facts
Some useful information about this model is as follows.
- Expertise :
The B2B2C model can help businesses get advantage of the expertise of other businesses. The model helps them enjoy the reach of other businesses. - Increased Sales :
The B2B2C model also helps them expand their customer base and increase sales. - Better Control:
It also allows for greater control over the customer experience. - Personalized Experience :
The intermediary business can provide a more personalized experience for the consumer.
Subscription Model
A subscription-based model is where customers pay a recurring fee. The fee is payable monthly or yearly in exchange for access to a product or service. The business offers subscription services to customers.
Subscription Model Facts
Some facts about this model are as follows.
- Helpful In Industry :
Subscription-based models are helpful in a variety of industries. These industries include the following.- Media (e.g., streaming services, news websites, social media platforms)
- Software (e.g., productivity tools, cloud storage)
- Retail (e.g., subscription boxes, meal delivery services)
- Predictable Revenue Stream :
This model provides a predictable revenue stream for the business because they can lock in customers. - Customer Retention :
Customers are more likely to continue using a product or service that they have invested in.
Conclusion
Every business must choose a model depending upon its way of operations. Understanding the different types of e-commerce business models and choosing the best is essential. My Virtual Team can help you get the insights to help you get the most relevant business model.
You can connect with our team to build a sleek and perfect e-commerce business model. So, why wait? Choose us as your preferred website development company today! We can offer you secure and customizable solutions that are specific to your industry.